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Marketing Courses Analytics Training: Data Driven Decision Making

If you’re looking to sharpen your marketing strategy with precision and confidence, understanding how to harness data can completely transform your approach. You don’t have to rely on guesswork or outdated tactics; with the right tools and training, you’ll uncover real insights that drive results. Discover how the right analytics training can put you ahead—before you make your next move, there’s more you should know.

Course Overview and Structure

The Data-driven Decision Making course is structured as a one-hour program comprising 11 modules, each designed to facilitate the effective application of analytics in marketing contexts.

The curriculum focuses on the utilization of both large and small datasets within various marketing projects. Under the instruction of Chris Coomer, participants will explore different types of marketing data, assess their value, and learn to employ tools such as Excel and other Microsoft applications for analytical purposes.

This course is accessible to both existing members and newcomers, with a 90-day access period that allows learners to enhance their understanding of data analysis and improve decision-making capabilities.

It is important to note that the course offers Continuing Education credits and adheres to applicable Terms of Use and Privacy Policies. For further inquiries, individuals in the United States may reach out for additional details.

Key Learning Outcomes

In this course, you will develop essential skills for identifying significant data and separating it from unimportant information, which is vital for effective marketing analysis.

Each module is designed to enhance your ability to recognize various types of data, utilize Microsoft Excel proficiently, and extract valuable insights that inform decision-making.

Emphasis is placed on data cleaning, organization, and visualization, enabling you to determine the most relevant marketing and advertising metrics.

Participants will engage with peers from across the United States, applying analytical techniques to practical, real-time projects.

By the end of the course, you should be equipped to implement actionable strategies and make informed marketing decisions for both new campaigns and ongoing initiatives.

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Essential Skills Developed

This course is designed to help marketing professionals effectively navigate the vast amounts of information they encounter daily. Participants will learn to differentiate between valuable data and irrelevant noise, focusing on the use of big data, analytics, and marketing insights to improve decision-making processes.

The curriculum includes training modules that emphasize proficiency in Excel and other Microsoft tools, facilitating hands-on project work to reinforce an understanding of various data types.

Additionally, the course allows for collaboration with peers from across the United States, with flexibility in project hours starting in January, enabling participants to apply concepts in real-time situations.

This Continuing Education course aims to equip professionals with the necessary skills to address prevailing marketing challenges while adhering to the established Terms of Use and Privacy Policy.

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Detailed Breakdown of Modules

The program consists of 11 modules specifically crafted to enhance both foundational and advanced skills in marketing analytics. Participants will examine aspects of big data, different types of analytics, and effective data collection techniques, primarily utilizing tools such as Excel and various Microsoft applications.

Each module provides opportunities to engage with real-world projects, fostering the development of practical insights that can inform marketing strategies.

The training is designed to maintain participant engagement through interactive elements, while peer review processes facilitate a deeper comprehension of the material and support collaborative learning across diverse project work.

Completing these modules represents a commitment to Continuing Education, enabling individuals to strategically select the most relevant content and apply learned concepts for informed decision-making in their marketing efforts.

Tools and Techniques in Data Analytics

Effective marketing analytics is contingent upon a comprehensive toolkit of data tools and analytical techniques, which facilitate the transition from raw data to actionable insights.

This training module concentrates on the various categories of data—structured, semi-structured, and unstructured—each of which plays a critical role in today’s big data environment.

Utilizing software such as Microsoft Excel and other analytical platforms enables practitioners to derive real-time insights, thereby enhancing decision-making for marketing initiatives.

The investment of time in developing dashboards allows team members to engage in new analytics projects more effectively.

Additionally, selecting appropriate data visualization techniques is essential for improving comprehension of complex datasets.

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Instructor Profile

Chris Coomer is the course instructor specializing in data-driven decision-making within the marketing sector. Serving as the VP of Data Analytics at NPAccel, Chris implements comprehensive big data strategies throughout the training modules.

This course emphasizes practical insights applicable to marketing, facilitating access to various project types and analytic tools. Participants will engage in hands-on exercises using Microsoft Excel, aimed at enhancing decision-making efficiency.

The curriculum accentuates the importance of understanding diverse data sources, equipping participants to translate their analyses into actionable strategies through real-world examples.

Ensuring a balanced approach, the course adheres to privacy policies and regulatory standards, while also providing clear pathways for further education and inquiry within the United States.

Membership Benefits and Pricing

Becoming a member of the American Marketing Association (AMA) offers a reduction in the enrollment fee for the Data-Driven Decision-Making course. Members are charged $49, while non-members pay $79.

Membership includes access to resources such as Marketing Analytics Training, specialized content, and various modules aimed at utilizing data and Microsoft Excel for significant project analysis. Participants will have 90 days of access to the course starting in January, allowing for flexible learning at their own pace.

In addition to cost savings, AMA membership can enhance decision-making capabilities, contribute to Continuing Education credits, and facilitate networking opportunities within the U.S.

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Conclusion

By completing this course, you’ll gain the skills to confidently interpret data and make informed marketing decisions. You’ll learn how to use industry-standard tools, apply analytics to real projects, and build strategies that deliver measurable results. Whether you’re a professional aiming to advance your career or a student entering the field, you’ll walk away with practical knowledge and connections that’ll support your success in an increasingly data-driven marketing landscape. Take the next step and invest in your growth.